For Batumi, the rebranding project emphasizes translating the refreshed identity of Ramos Macshaurma into a bold architectural and graphic language. The design embraces the dynamic energy of Batumi’s urban landscape, creating an expressive and clearly recognizable presence within the city.

The scope includes a complete transformation of the interior environment, the exterior envelope, and the brand’s touchpoints, supported by a unified approach to materials, lighting, furniture, and signage. Every element is calibrated to deliver a memorable brand narrative while maintaining practicality and efficient operations. The Batumi branch becomes not only a functional restaurant but also a visual landmark representing the new Ramos Macshaurma identity.